About the Channel
Xenon Lab
A laboratory of discoveries and technology: unboxings, honest reviews of gadgets and accessories, interviews with developers, and news from science and tech. We publish on YouTube, Rutube, VK Video, Dzen, and many other platforms, including short-form content such as Shorts and Reels.
• Formats: 6–40 minute reviews, comparisons, stress tests, and practical use-case demonstrations.
• Tone: honest, clear, and focused on showing real benefits for the user.
• Distribution: multi-platform publishing across key channels, with UTM links and a pinned comment.
PACKAGE 1: «REVIEW + SHORTS» RUS
What’s included:
- A full product review: unboxing, testing, and an interactive demonstration-style overview, with a video length of 6–40 minutes.
- Multi-platform publishing: YouTube, Linkedin, RuTube, VK Video, and Dzen.
- 3 short-form videos — Shorts/Reels created from the main video and published over the course of 1 month. The monthly publication schedule is agreed in advance.
- SEO setup: titles, keywords, timestamps, UTM links, and a pinned comment.
- 1 round of content-based edits — up to 15% of the video runtime.
- Production timeline: 5–10 business days after receiving the brief and product sample.
- Reporting: links to published materials + basic performance metrics: views, CTR, and retention, provided as screenshots from platform dashboards.
Shorts
Video
PACKAGE 2: «REVIEW + SHORTS + ADS»
Includes everything from Package 1, plus:
- YouTube advertising setup for the main video: In-Feed/Discovery ads, plus TrueView views if needed to increase engagement.
- Instagram and TikTok integration: packaging and publishing of 3 short-form videos over the course of one month.
- A/B creative variations — thumbnail and title options designed to improve CTR.
Timeline: publication and launch of advertising campaigns within 24–48 hours after the video is released.
Reporting: weekly campaign screenshots including views, CPV/CPC, CTR, and engagement, plus a final report.
Google ADS
YouTube Studio Dashboard
PACKAGE 3: ENGLISH-LANGUAGE VERSION
Includes everything from Packages 1 and 2, plus:
- English-language version of the main video — translation, voice-over and/or subtitles — published on Xenon Lab ENG.
- 3 English-language short-form videos published on YouTube, Instagram, TikTok, and X over the course of 1 month.
- Localization of descriptions and keywords for English-language search.
Timeline: an additional 3–5 business days for localization after the final Russian version is approved.
Reporting: separate RU/ENG reports and separate UTM tags.
Shorts ENG
Video ENG
PACKAGE 4: INTERNATIONAL
Includes everything from Packages 1, 2, and 3, plus:
- Release of the video in 13 languages on the main YouTube channel.
- 3 short-form videos in 13 languages, published on the main YouTube channel over the course of 1 month.
- Localization of descriptions and keywords for 13 languages.
Timeline: an additional 10–15 business days for localization after the final Russian version is approved.
Reporting: separate RU/ENG reports and separate UTM tags.
Shorts 13 languages
Video13 languages
NEWS SHORTS PACKAGE
Shorts in the news feed:
- Release of the video in 13 languages on the main YouTube channel.
- English-language version with adaptive localization and English subtitles, published on Xenon Lab ENG.
- Publishing on Russian-language platforms: Instagram, TikTok, Dzen, Rutube, VK Video, VK, Telegram, Boosty, Looky, Yappy, Pikabu, TenChat, and Odnoklassniki.
- Publishing shods on English-language platforms: Instagram, TikTok, X, LinkedIn, and Patreon.
Timeline: an additional 5–10 business days for localization after the final Russian version is approved.
Reporting: separate RU/ENG reports and separate UTM tags.
Reels
Shords
Workflow
- 1. Brief — target audience, USP, offers, restrictions, and key insights.
- 2. Technical specification and script plan — timestamps, test cases, and comparison shots.
- 3. Receiving the product sample and materials — guidebook, logos, and additional footage.
- 4. Filming and editing — voice-over, graphics, and subtitles.
- 5. Approval — 1 round of revisions.
- 6. Publication and multi-platform posting — pinned comment and UTM tags.
- 7. Promotion — for Packages 2–3 — and reporting.
Product Submission Requirements
- A working sample — preferably not a demo unit — including chargers/batteries, software/access keys, and user manual.
- Brand guidelines: logos in.SVG/.PNG format, brand colors/fonts, and correct SKU names.
- A list of key advantages and limitations, plus a list of competitors for comparison.
- Delivery timeline and address, as well as return logistics if the product needs to be returned.
Rights and Licensing
- Publication on our platforms is granted on a perpetual basis — the content is not removed.
- The advertiser may repost the video and/or Shorts with a link to the original source.
- Use of the content in paid advertising on the advertiser’s own channels — Meta, Google, TikTok, etc. — requires a separate license agreement covering the term, platforms, and geographic regions.
- Source files are provided only under a separate agreement.
Terms and Payment
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Short-form videos: 100% prepayment is required to reserve the production date and begin work.
- Long-form videos: 50% prepayment is required to start production, and the remaining 50% is paid after final approval and before publication.
- Documents: agreement/offer contract and completion certificate. We can also work as an individual entrepreneur.
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Pricing: estimates are provided upon request and calculated based on the scope of work, timeline, and additional options.
Why 13 Languages?
Content on the main Xenon Lab YouTube channel is published in 13 languages for a reason. These languages were selected because they cover some of the largest global audiences and allow the project to become truly international.
Russian remains the core language for the channel’s main audience and the Russian-speaking technology community. English is the leading international language of science, technology, business, and YouTube content, making it essential for entering the global market.
Spanish, Portuguese, Hindi, Indonesian, Arabic, Chinese, and Turkish were chosen because they represent large and rapidly growing audiences in countries where interest in technology, gadgets, artificial intelligence, science, and engineering is actively expanding.
Japanese and Korean are important because Japan and South Korea are among the world’s key technology hubs. These countries have a strong culture of electronics, innovation, robotics, and digital product consumption.
French and German make it possible to reach a strong European audience with a high level of interest in science, industrial technologies, automotive innovation, energy, electronics, and advanced technological developments.
This way, the choice of these 13 languages helps Xenon Lab go beyond a single country or region. The channel creates technology news, reviews, and short-form episodes for an international audience, allowing viewers from different countries to access the same content in a language they understand.
This makes Xenon Lab not just a Russian-language technology channel, but an international media platform covering science, gadgets, engineering, artificial intelligence, and innovation for viewers around the world.
What You Get
- Content that sells through value, practical use cases, and real product demonstrations.
- Reach across 20 platforms plus a monthly package of vertical short-form content.
- Advertising setup for Packages 2–3 and transparent reporting.
- Localization for an English-speaking audience — Package 3.
- Access to an international audience with localization into Russian, English, Spanish, Hindi, Portuguese, Indonesian, Arabic, Japanese, Korean, French, Chinese, German, and Turkish — Package 4.
Our Platforms
YouTube — main international channel with content in 13 languages: https://www.youtube.com/@Xenon_Lab
Main Platforms for the Russian-Speaking Audience
Instagram: https://www.instagram.com/dmitriymendeleev81
TikTok: https://www.tiktok.com/@xenon.lab2
Dzen: https://dzen.ru/xenonlab
Rutube: https://rutube.ru/channel/25826663/
VK Video: https://vkvideo.ru/@xenonlabs
Telegram: https://t.me/Xenon_Lab
Для общения с подписчиками и публикации обновлений сообщества.
Boosty: https://boosty.to/pestretsovshop
Альтернативная платформа поддержки, где публикуются дополнительные записи и авторский контент.
Looky: https://share.looky.com/profile/dmitriymendeleev81
Yappy: https://yappy.media/n/xenon_lab
Pikabu: https://pikabu.ru/@XenonLab
TenChat: https://tenchat.ru/studioneon
Odnoklassniki: https://ok.ru/group/60974074101929
Website: dmitrymendeleev.ru/
English-Language Platforms
These platforms are used for content adapted and translated for an English-speaking audience.
YouTube ENG: https://www.youtube.com/@XenonLabENG
Instagram ENG: https://www.instagram.com/xenonlab.en
TikTok ENG: https://www.tiktok.com/@xenonlabeng
X / Twitter: https://x.com/xenonlab2
LinkedIn: https://www.linkedin.com/in/dmitriy-pestretsov-93811233/
Patreon: https://www.patreon.com/cw/XenonLab
Let’s make your product heard around the world.
Dmitry Pestretsov
Phone: +7 926 271‑93-17
Email: pestretsovshop@gmail.com
Telegram: @Safer333
Contact Us Today
Message us on any messenger or social network, or call us to receive a custom quote for your project and reserve a filming slot.
